CES audience gets first look at Roku TV

Set-top box designer Roku was set to unveil its new line of televisions at the International Consumer Electronics Show on Monday.

Here is a snippet from an Associated Press story posted to FOX5Vegas.com:

While similar to smart TVs on the market already, the company’s Internet streaming platform offers some 1,200 apps and more comprehensive niche content choices.

The Saratoga, Calif.-based streaming set-top box pioneer is partnering with two of the biggest Chinese TV makers in the world, TCL Corp. and Hisense International Co. Ltd. on six models.

The Roku TV will also provide users a way to access feeds from regular live TV providers and to connect to other devices such as Blu-ray disc players.

After years of competing with Apple TV and other set-top box companies, this is Roku taking on smart TV makers.

Their software and the number of apps (or channels, as Roku calls them) available bests anything on the market. I remember shopping for a smart TV a few years ago, and went with Roku because it gave me access to so much more content – everything from Netflix to local television news.

Roku’s move also gives them a leg up on Apple, which has yet to develop its own television set, despite years of stop-and-go rumors.

And, lastly, a Roku TV actually helps “cord cutters” lose another cord: the HDMI that connects its set-top box to the television.

Published by

Jason R. Latham

Jason R. Latham is a Las Vegas-based freelance writer and owner of STRUT Stories, LLC, a digital storytelling studio specializing in content strategy, copywriting, and social media management.

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