For Warner Bros., ‘Dawn of Justice’ move was inevitable

Months back I wrote that DC Comics and Warner Bros. needed to move their then-untitled Batman-Superman film from its May 6, 2016, release date, so it wouldn’t have to compete with Marvel’s then-unannounced summer tentpole.

The latter turned out to be Captain America 3, and on Wednesday — as expected — Warner blinked, and announced Batman v. Superman: Dawn of Justice would be released more than a month earlier, on March 25.

Another untitled DC Comics-based film is expected to follow later that summer, with Warner sticking to the two-fer strategy every year through 2020.

Sure, the studio lost in a game of chicken, but this is a win-win. The future of the DC Comics Cinematic Universe (unofficial title) is riding on Batman v. Superman, and Winter Soldier just proved a major release can do major business before the traditional summer season.

Making the announcement today also lets DC steal back a little bit of the spotlight after Guardians of the Galaxy came through big-time for Marvel last weekend.

Surely, we can all agree there was never a chance Dawn of Justice would go head-to-head with Captain America 3. Not with the future of the DC Comics Cinematic Universe (unofficial title) riding on Batman and Superman (and Wonder Woman).

Just to mess with DC, Marvel should announce a new Netflix series to debut March 25, 2016, and it should be Howard the Duck.

Published by

Jason R. Latham

Jason R. Latham is a Las Vegas-based freelance writer and owner of STRUT Stories, LLC, a digital storytelling studio specializing in content strategy, copywriting, and social media management.

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