Tale of two trailers

I wonder how much productivity was killed this week by the arrival of the Batman v Superman and Star Wars: The Force Awakens trailers?

In my office, where we have desk space reserved for action figure battles, everything came to a halt on Thursday when the latter was streamed online during Star Wars Celebration. I saw tweets from people I follow who said they’d put the trailer on repeat and spent the afternoon breaking down every frame. Ain’t nothin wrong with that.

The money shot from the "Force Awakens" trailer.
The money shot from the “Force Awakens” trailer.

But for me, Star Wars was just the appetizer. Although I got goose bumps during the trailer, I’m still having trouble channeling my inner Jedi. I loved the first trilogy as a kid, and got into the books in the 90s, but I’ve never been a die-hard devotee. The last trilogy may have cut me too deep. I have no doubt The Force Awakens will be a return to greatness, but some memories are hard to flush out of your mind. Perhaps it’s still too early. I haven’t even gone full Avengers mode yet, as I’m still coming down from my Furious 7 cloud.

It’s not too early, however, for me to freak out over Batman v Superman. That teaser wasn’t supposed to debut until early next week – a fact that I kept trying to erase from my brain so the wait wouldn’t bother me so much.

Batman revealed.
Batman revealed.

I’m sure a lot of people weren’t surprised when that bootlegged, subtitled version wound up online late Thursday night. I was surprised, however, by the amount of negativity thrown its way. Nobody can even see the thing and they’re hating all over it.

The blurry version was posted to the Now Playing Podcast page on Friday morning, igniting a daylong debate over whether the finished film is garbage. Fans who felt they were burned by Man of Steel are ready to hate Batman v Superman, and not being able to see the teaser in full context just gave them more (imaginary) ammunition.

That’s why it was even less of a surprise to see director Zack Snyder tweet a polished version of the teaser Friday afternoon, days ahead of a planned theatrical debut event. I can’t imagine how many studio, theater, marketing, and public relations folks are furious the event got spoiled. Hopefully, Warner Bros can make the same move Marvel did when the Age of Ultron trailer leaked, and release another trailer with additional footage in the coming weeks.

Although I had the same issues everyone else did with Man of Steel, I’m all in for this sequel, because it’s all about Batman. I can’t believe we have to wait another year for this flick.

Affleck. Unblurred.
Affleck. Unblurred.

Everything stopped in my office again when the teaser was released Friday afternoon, but this time the reaction was different. Some of my co-workers just gave it a “meh” and said Star Wars did it better.

I say they’re two different flicks. One is full of hope and nostalgia; the other is dark and ominous. They’re not selling the same movie, that’s why I don’t think you need to poll the public on which one is better, as if they were going head-to-head the same weekend.

Since I brought it up, a glance at Wikipedia’s 2016 in Film calendar shows Batman v Superman opening March 25 against a Beverly Hills Cop sequel that I can’t ever see happening. And if it does happen, it’s not getting released that same weekend.

That means a clear field until May 6, when Captain America: Civil War hits. I gotta start getting excited for that one too.

Around the Web:

io9 breaks down Every Key Detail and Killer Moment from the Batman v Superman teaser.

Blurry or unblurred, some Now Playing Podcast fans still split on Affleck.

The Hollywood Reporter’s Graeme McMillan wonders where to start with the new Star Wars trailer.

McMillan also penned this piece on fan reaction to the leaked Batman v Superman teaser.

Everyone picked up on the “My father has it” line from the Force Awakens trailer, and here Entertainment Weekly looks for signs that Darth Vader is still alive.

And, Furious 7 is the fastest film ever to $1 billion. Awesome.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s