Last week I completed my Advanced Social Media Strategy Certification, a program developed by the Newhouse School of Public Communications at Syracuse University and Hootsuite. I don’t think someone can ever be an “expert” at social media – it just grows too fast – but credentials like this one are extremely valuable to professionals looking to understand the complexity of social business and their strategic approach to social media.
For me, this is a career and personal growth achievement. The ASMS certification is the first of two certifications I started working on this year, and I’m already looking around for my next learning experience. You have to find ways to update your personal playbook, and that goes for anyone in any business. So, if you’re plotting out your 2016 resolutions, I strongly encourage you to seek out these kinds of opportunities – training, certifications, degree programs, etc. It doesn’t even have to be work related, just resolve to learn something new.