Vegas Seven magazine Chinese New Year issue
“Do You Have Roosters Here?”

Sometimes the assignments I receive are very simple, like the one in this week’s issue of Vegas Seven magazine. All I had to do was go out and find roosters around Las Vegas for the magazine’s Chinese New Year issue.

“Just find roosters?” I asked my editor.

The answer was yes. There didn’t need to be anything special about the roosters. They didn’t have to come from the city’s Chinatown. They didn’t even have to be related to Chinese New Year.

They just needed to be roosters.

That is as simple as it gets. It sounds like an easy task, but Las Vegas is a big city. It was well known to me that roosters would be represented at the major casinos when they put up their Chinese New Year displays, so I could count on finding a couple of roosters on the Strip.

But then it got complicated. Surely, no one wants to read that I saw a rooster on a banner or bus stop billboard. I found plenty, but I wouldn’t send anyone there to see them.

So it took a couple of days, and I had to get creative. In the end, I think the article turned out pretty good. You can read for yourself, and check out the outstanding photos from photographer Cierra Pedro.