Are you getting tired of tease teasing?

"Halloween 6" star Paul Rudd in the trailer for the trailer for "Ant-Man."
“Halloween 6” star Paul Rudd in the trailer for the trailer for “Ant-Man.”

I’m an admitted trailer junkie. Back in the days when I used to watch E! I was all about that show Coming Attractions with future Vegas Price is Right Live! host Todd Newton. When we had dial-up I used to wait at my computer for hours while downloading trailers and then I freaked out when the phone rang and stopped me from seeing 2 minutes of The Big Hit.

These days I’ll sit in front of my laptop for an hour watching the “red carpet premiere” for the Furious 7 trailer, knowing the whole time that I can do the laundry or practice juggling or run a couple miles and come back in 60 minutes to watch the thing.

I’m just kidding, I don’t run.

If you’ve ever watched Entertainment Tonight you know how they tease their viewers. You get a 30-second clip promoting some story about some reality TV person at the beginning of the show, then you get the same clip every five minutes until you finally get to the end of the show and the actual story is about 10 seconds long and told you something you already read on Twitter three days ago.

That’s what I started thinking about when Marvel’s “human-sized” Ant-Man tease showed up on YouTube today. It was a version of the 17-second clip that you could actually see, as opposed to the miniaturized (and from a marketing standpoint, very clever) clip that went online a day ago.

I wondered, “Have we gotten to the point where ‘teasing the tease’ is the norm?” In Marvel’s case, it’s actually teasing the tease of a tease with a miniaturized tease.

Marvel is promising the full trailer (if it doesn’t leak first) during Tuesday’s premiere of its Agent Carter series. And you know it won’t come during the first act. In all likelihood you’ll have to wait until the second hour and then Ryan Seacrest will have to read the results of something and there will be five more commercial breaks and then the trailer will be over before you know it.

When I posted the new Ant-Man clip to the Now Playing Podcast Facebook page it sparked a discussion on this topic, with a lot of fans annoyed by the new strategy.

Tonight I added this Hollywood Reporter piece to the thread. I think it sheds some light on the “why” question. The most-watched trailer of the year was the Fifty Shades of Grey trailer, with 93 million views.

So there’s your answer. It’s not just about getting people to watch Agent Carter.

I’m curious to hear anyone’s thoughts on the “teasing a tease” strategy. My guess is it won’t hurt Ant-Man’s box office.

For Warner Bros., ‘Dawn of Justice’ move was inevitable

Months back I wrote that DC Comics and Warner Bros. needed to move their then-untitled Batman-Superman film from its May 6, 2016, release date, so it wouldn’t have to compete with Marvel’s then-unannounced summer tentpole.

The latter turned out to be Captain America 3, and on Wednesday — as expected — Warner blinked, and announced Batman v. Superman: Dawn of Justice would be released more than a month earlier, on March 25.

Another untitled DC Comics-based film is expected to follow later that summer, with Warner sticking to the two-fer strategy every year through 2020.

Sure, the studio lost in a game of chicken, but this is a win-win. The future of the DC Comics Cinematic Universe (unofficial title) is riding on Batman v. Superman, and Winter Soldier just proved a major release can do major business before the traditional summer season.

Making the announcement today also lets DC steal back a little bit of the spotlight after Guardians of the Galaxy came through big-time for Marvel last weekend.

Surely, we can all agree there was never a chance Dawn of Justice would go head-to-head with Captain America 3. Not with the future of the DC Comics Cinematic Universe (unofficial title) riding on Batman and Superman (and Wonder Woman).

Just to mess with DC, Marvel should announce a new Netflix series to debut March 25, 2016, and it should be Howard the Duck.

‘Cap 3’ to challenge ‘Batman-Superman’

These are the kind of behind-the-scenes Hollywood moves I love.

Early this morning I read that Disney and Marvel Studios would not back down from a May 2016 release date for their next superhero tentpole, despite Warner Bros. moving its Batman-Superman flick to the traditional “Marvel May.”

Now, according to The Hollywood Reporter, Marvel has thrown down the gauntlet. Not only will it not back off May, it’s deploying Captain America (the studio’s second most-popular character, after Iron Man) to challenge Batman and Superman on the very same day: May, 6, 2016.


Would-be blockbusters have gone head-to-head in the past, but in the era of the superhero, this is unprecedented. These are make-or-break franchises for both studios, and Marvel is packing more ammunition.

The buzz surrounding this year’s Captain America: The Winter Soldier feels bigger than any Marvel flick since The Avengers in 2012. By summer 2016, Cap will be coming off an appearance in Avengers: Age of Ultron and the Marvel Cinematic Universe will have expanded into Phase Three with Edgar Wright’s Ant-Man.

Marvel also has a television presence with Agents of S.H.I.E.L.D., and Netflix is set to debut its Defenders series’ in 2015.

Warner, despite being the home of Batman, has yet to launch the first sequel in its superhero series. There’s no question Batman-Superman has buzz, especially with the polarizing casting choice of Ben Affleck as Batman.

(For the record, I’ve always liked Ben Affleck, can’t wait)

Unfortunately, the studio doesn’t have any other hero franchises raising awareness during the long wait for the Man of Steel sequel — not unless you count television’s Arrow, and the yet-to-debut series’ The Flash and Gotham.

So who blinks first? Will there even be blinking?

I tweeted earlier today that no matter what happens, the publicity surrounding this faceoff will benefit both studios, and again, both movies should be blockbusters.

But really, Marvel is holding all the cards. Warner Bros. should quietly change the release date and get to work on world-building. Otherwise, the studio better have a serious plan to counter the Disney marketing machine.

This should be good.

Avengers assemble on Las Vegas Strip

Madame Tussauds is adding to its superhero lineup at the Venetian.

The museum will host a rope-cutting ceremony on Wednesday for its new Marvel 4D theater featuring The Avengers and other popular heroes.

The announced lineup includes Iron Man, Samuel L. Jackson as Nick Fury, Chris Hemsworth as Thor and Chris Evans as Captain America.

It’s billed as the “largest lineup of Marvel figures” but only the “core four” of the Avengers team were mentioned in the announcement. I know Madame Tussauds has also created statues of Hulk, Spider-Man, Hugh Jackman as Wolverine and Jeremy Renner as Hawkeye, so maybe they’ll also be there.

It’s been a while since I’ve been to Madame Tussauds, but occasionally their people will bring a statue by the station for one of our shows.

Thor was here earlier this year, and the likeness was incredible. We were told Chris Hemsworth spent two days modeling for the figure.

According to a news release, the “4D” portion of the Marvel exhibit features a 10-minute film and special effects inside the theater – shaking seats, water splashes, etc.

This isn’t the only Marvel news making headlines in Las Vegas this week. Word on the street is Spider-Man: Turn Off the Dark is closing on Broadway and looking for new digs on the Strip.

The Associated Press reported that the official announcement will be made in the coming weeks. Looks like our entertainment team will be busy today trying to find out where the show will land.

Netflix, Marvel and the coming ‘Geekpocalypse’

To think, just a couple of years ago I was wondering if Netflix had peaked.

The company was in the midst of its Qwikster debacle, the stock was in tailspin, and I was counting the number of subscribers who quit the service because they didn’t want to pay double for DVD’s and streaming programming.

Now? All I can say is Welcome, Content Overlords.

Netflix and Marvel are making plans for four superhero series and a Defenders miniseries, all to stream in 2015.

I dubbed it a “Geekpocalypse” in an article on

Not only will heroes like Daredevil and Luke Cage make their Netflix debuts in 2015, but the big screen calendar will be stacked with films like Marvel’s Avengers: Age of Ultron and Ant-Man, Star Wars Episode VII, Jurassic World, Terminator 5 and Batman vs. Superman.

That’s almost too much for me to handle. If there’s a new Star Trek or Fast & Furious flick coming out that same summer, I will have to take a lot of time off.

As I mention in the article, Netflix has a serious reputation for quality when it comes to its original shows, having made leaps and bounds in just the past year.

Think about it. A year ago people had never heard of Orange is the New Black and House of Cards was still being discussed as a one-time gamble for a rejected cable show.

But those critics were quieted when the show debuted to rave reviews and started racking up award nominations.

Clearly, Marvel was impressed. Now they’ve embraced the Netflix model and will bring fans a new version of Daredevil, along with the live-action debuts of Cage, Iron Fist and Jessica Jones.

And although they haven’t been given an official “Phase One” title like their cinematic brethren, this plan appears to be following the Avengers model.

So who knows what’s to come beyond 2015. It’s never too early to speculate.