The Sports Issue

The August 24 issue of Vegas Seven magazine
Vegas Seven

Just ahead of the biggest fight weekend (so far) in Las Vegas this year, the new issue of Vegas Seven magazine includes our monster Fall Sports preview. Inside you’ll read about Conor McGregor’s nightclub residency (a first for a professional athlete on the Strip), an interview with University of Nevada, Las Vegas Athletic Director Desiree Reed-Francois, profiles of three UNLV athletes to watch, and two stories I wrote previewing the arrival of the National Hockey League’s Vegas Golden Knights, our city’s inaugural pro sports franchise.

“When the Pros Hit the Residential Scene” is a look at southern Nevada’s housing market, why it’s healthier than in years past, and what that means for the professional athletes looking for the right neighborhood to settle down.
“When the Pros Hit the Residential Scene”

“When the Pros Hit the Residential Scene” is a look at southern Nevada’s housing market, why it’s healthier than in years past, and what that means for the professional athletes looking for the right neighborhood to settle down. In conversations with Berkshire Hathaway HomeServices president and COO Gordon Miles, and Greater Las Vegas Association of Realtors President Dave Tina, I learned which parts of town – and more specifically, which master-planned neighborhoods – would appeal to athletes earning the NHL minimum wage ($650,000 for the 2017-2018 season), as well as those pulling in multi-million dollars salaries. In both interviews, we also talked about the incoming Raiders players, when that team relocates from Oakland to Las Vegas.

“Vegas Golden Knights Finds Its Home Team Spots” is a quick roundup of seven places where fans can watch the new hockey team outside of T-Mobile Arena.
“Vegas Golden Knights Finds Its Home Team Spots”

“Vegas Golden Knights Finds Its Home Team Spots” is a quick roundup of seven places where fans can watch the new hockey team outside of T-Mobile Arena. I didn’t say “outside of their homes” because southern Nevada’s only cable provider doesn’t currently carry the network on which the Golden Knights games will air. That’s a contentious issue right now for fans, and discussions are ongoing. With the puck dropping October 10 at T-Mobile Arena, people are starting to get anxious, but if you feel like watching the team in a fan-friendly atmosphere, this story will give you some options.

The August 24 issue of Vegas Seven is online and on newsstands now.

 

Preemptions an opportunity to experiment with streaming, social

The National Football League on Sunday agreed to continue Thursday Night Football on CBS for the 2015-2016 season, according to Deadline.

There's a lot affiliates can do for viewers watching (and not watching) football.
There’s a lot affiliates can do for viewers watching (and not watching) football. 

The deal again gives the network a slate of eight prime-time games that will air simultaneously on NFL Network. Last year’s series wrapped on Oct. 23, a week before the start of November sweeps.

As Deadline notes, the 2014 Thursday Night Football matchups were not a ratings smash, but it would have been foolish not to continue the agreement, especially in a season in which the Super Bowl will be broadcast on CBS.

The prime-time games also present an opportunity to local affiliates who will find their programming preempted by football.

Back in the day, a sports preemption was considered a day off, and everyone in the newsroom breathed a little easier knowing their deadlines were extended a few hours.

But now I look at it differently. Now I think an on-air preemption is an opportunity to experiment with live programming online. Whether it’s a newscast or another live show, you can still produce content for viewers, a) not interested in the game, or, b) watching with a device in their hands.

The traditional newscast can still start online the same time it does every night, or you can try to come up with a new format that’s more appealing to an audience that gets all of their news online.

Those prime-time games also give local affiliates a chance to build their social brands – because you can be sure CBS and NFL Network will be doing just that while they have a captive audience.

Before the season starts, come up with a social game plan to engage the viewer during Thursday Night Football. Get your followers involved before game time, let them debate the players and showcase their fandom. Find the fan bar in your city and have your team post up for the night. Share the viewer experience in the social space while you continue to deliver news content on the live stream.

Audience engagement is more valuable than game highlights on the nightly news, so you need a streaming and social plan for preemptions. You’ll be glad you did on those nights when Tampa Bay visits Atlanta and the final score is 56-14.

That really happened. Week 3.